Cuốn sách Thương mại điện tử commerce 2015 là sách tham khảo chuyên ngành thương mại điện tử. Với sự tham gia của các nhà quản lý, các chuyên gia hàng đầu về thương mại điện tử của Việt Nam, cuốn sách sẽ mang đến cho bạn đọc một cái nhìn tổng quát về thương mại điện tử, những kiến thức liên quan đến cơ sở hạ tầng, chiến lược kinh doanh thương mại điện tử trong thời kỳ công nghiệp đang phát triển mạnh mẽ.

Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively―ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.

Mallor, Barnes, Bowers and Langvardt’s: Business Law: The Ethical, Global, and E-Commerce Environment, 13e is appropriate for the two-term business law course.

The book has received a good response from academia. "E-commerce: An Introduction" has been adopted by large and reputed Indian and Sri Lankan universities in their undergraduate curriculum of information technology programs.

E-commerce: An Introduction is a comprehensive text for students to gain a solid understanding of the fundamental concepts of E-commerce. This book is the result of author's extensive experience in teaching and professional experience of e-commerce.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.